advertising

5 articles tagged as advertising

“Look, Coca-Cola is a terrific product,” Nooyi continued. “Millions of people choose it over Pepsi every day. Are those people wrong? Of course not. Concepts like ‘right’ and ‘wrong’ shouldn’t even apply. It’s a soft drink.” Nooyi told reporters the company’s $1.3 billion annual advertising budget would be put into …

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