We have found that it is far easier to move people to Tacoma than it is to convince people to drive from Bellevue to Tacoma. Part of it is there’s still this notion that Tacoma doesn’t have all it needs to have in terms of lifestyle. But when we move people from out of state, they find that it does. It’s a perception, not reality.

I found this interesting, coming from a local tech company. The rest of the Q&A has good stuff too.